Parks and Basketball and Bailee
I was lucky enough to meet Bailee during orientation for Leadership Spokane. (Go Class of 2014!) Since we met, she has raised mucho funds for Gonzaga, then transitioned to Marketing Director for a little basketball tournament that you might have heard of. (She's also on our Marketing Committee and boy do we love having her!)
I sat down with Bailee to learn exactly what drew her to volunteering with the Parks Foundation.
Tell us about your day job.
I'm so lucky in that I get to work for a wonderful, mission-based organization here in Spokane that is truly all about the community. Spokane Hoopfest is a 501(c)(3) non profit that works year-round to put on the largest 3-on-3 basketball tournament in the world. When we're not planning for that crazy, last weekend in June, we are focused on our various programs, including Spokane AAU - our premier, competitive youth league; Ignite Basketball Association - our youth outreach program; our court building and renovation program; outside tournaments and events; and grants. For my job specifically, I focus on the marketing of all of these programs that fall under our Hoopfest umbrella, whether that be through print, web, digital, radio, television or other traditional media. Additionally, I manage all sponsors and vendors, helping to bring in money for our programs. I also focus on strategies for our brand for moving forward, whether that be on new events, new communications, new partnerships, etc.
Hoopfest is a huge economic engine and I know that it keeps you crazy busy. Why were you interested in volunteering for the Parks Foundation?
I strongly believe that people are meant to serve... whether it's with their time, their talents, or their treasure. Therefore, I'm always looking for ways to give back to the community. I have learned that the best way to do that is to hang around amazing people and opportunities seem to always arise. Fortunately for me, I know a lot of amazing people, such as Heather Beebe-Stevens, whom I met through Leadership Spokane. It was her connection that made me aware of this organization and brought me on to this group.
What impact do you think that the renovation of Riverfront Park will have on Hoopfest?
Hoopfest is the largest showcase of our city every year. We bring in over 250,000 people - many from Spokane (last year was about 53%), but about just as many from all over the globe (last year, 47% came from over 41 states and four countries). It's not only the best basketball weekend on earth, but it's a way for us to highlight all the greatness of Spokane to people that generally don't make it to our city. Last year, we were able to reach an exponential amount of new Hoopfesters by hosting a three hour live broadcast from ESPN SportsCenter at our event. One of the best hidden secrets and unique pieces of our city is the river that runs through it. When this park renovation is complete, it's going to help highlight our city that much more to the Hoopfesters that visit. But not only will it just be a beautiful new look, but with the new infrastructure, wiring capabilities, new bridges, etc... it will be a better site component to our Hoopfest map.
What is the best thing that you’ve been involved with at the Foundation?
As a marketer, I love looking at brands. It's a strategy thing... what story does it tell? I was lucky enough to join the group as they were in the process of starting to conduct a re-brand. Getting to be a part of those conversations was fun and the process itself was quite informational to hear how much SPF does for our community.
Thanks for everything Bailee!!